In this edition of the WebAgency search and social media roundup, read about the pros and cons of switching to HTTPS, new insights from conversion data for Bing Ads advertisers, a makeover for Google AdWords mobile ads and more.

• Switching to HTTPS: Is it really worth it? (Search Engine Watch)
• Bing Ads now shows potential conversion impact with budget suggestions (Search Engine Land)
• Why SEO is Immensely Valuable for Every Business (Search Engine Journal)
• Twitter SEO: Ninja tricks for reputation repair (Search Engine Land)
• Google AdWords Ads to Undergo Significant Makeover this Month (Search Engine Journal)
• Does Google Have an Organic Quality Score that SEOs Need to Optimize for? (Moz Blog)