This week’s shared posts: A/B testing of Facebook posts, clicks trump URL structure for SEO and Google’s race to becoming AI first.

This week’s shared posts: fixing a bug, giving new meaning to brand voice and attracting a powerful demographic.

This week’s shared posts: an easy way to A/B test landing pages, a shift in mobile traffic and a rise in conversational searches.

This week’s shared posts: insights on Google autocomplete, the updated Google Trends and the impact of digital assistants.

This week’s shared posts: Adobe releases a new search analytics tool, Google cuts the length of search results snippets and Google Lens updates are announced.

This week’s shared posts: Google may be transitioning to voice search, the new AdWords rolls out by year’s end and a new responsive ad format is now in beta.